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Moroccanoil Product Line and Miami Fashion Week


In the spring comes beautiful looks, new shades of makeup and trends and of course spring fashion season. Earlier this year in March, it was the original Moroccanoil® as well as the makeup and fashion that made a splash and took over Miami’s International Fashion Week. With a line so nourishing to the hair and exclusively formulated, Moroccanoil® is taking the beauty industry by storm. Sold in upscale salons and spas worldwide, it is one of the leading innovative sources of hair care. Artistic director for Moroccanoil®, Anthony Corral-Calero addressed the styles and shared his knowledge with the runway stylists to create looks for the leading Fall/Winter 2011 collections. He came to Miami after New York Fashion Week with the intention of bringing true artistry to Miami’s runways in consideration of it’s tropical climate.

He stated,

“We’re seeing a movement toward smoother, shinier hair, regardless of the styles worn. In Miami, the humidity and intense sun can leave hair dry, frizzy and difficult to style.

For these shows, to make sure the hair looked its best quickly, we first used Moroccanoil® Treatment on the models’ hair to hydrate, restore condition and strength, remove frizz, as well as to protect it from the stress of the blowdryer, curling iron, brushing and backcombing. Our other essentials were Moroccanoil® Hydrating Styling Cream, Moroccanoil® Luminous Hairspray, and Moroccanoil® Glimmer Shine Spray to finish.”

It was true genius that he brought to the runway with everything from beautiful and voluminous curls to classic chignons that were mesmerizing. It was because of his brilliance and the perfect formulation of a brand such as Moroccanoil that hair care, style and art became one. Moroccanoil® is a proprietary argan oil blend rich in vitamins and natural elements to fortify and replenish hair from styling, sun and damage. Their newest product to launch in the line are brushes featuring the trademark colors and logo of the Moroccanoil® line. Designed especially for professional stylists, the Ionic Ceramic Tourmaline brushes help create healthy shiny hair while speeding drying time. The Moroccanoil® line is harvested under a free trade program that provides substantial socioeconomic support to thousands of families in the southwest region of Morocco. I can truly say that this is a fabulous line that rejuvenates your hair giving it all the nutrients it needs to be shiny and healthy. It is the only true Moroccanoil® brand on the market. It is the only one with the bright turquoise blue label and the large copper M in the logo. The products can be found in fine salons and spas, to find one near you go to: www.moroccanoil.com. If you have any questions, please comment below and watch my video review for information on the products.

Photo Credits:

Moroccanoil line- moroccanoil.com
Miami Beach International Fashion Week- jodieaboud.com
Anthony Corral-Calero styling – cchicchicago.com

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