During these summer months, we are always on the search for amazing smooth hair. The humidity during this season can wreak havoc on our hair causing frizz and tangling. Smoothing treatments are extremely popular right now, offering results that can last weeks, even months. I want to share a smoothing treatment that I did, which is phenomenal and I have finally beat the humidity beast.  I am talking about the CHI Enviro American smoothing treatment from Farouk systems.  The brand synonymous with gorgeous hair, now brings a smoothing system that is flawless and available to do at home. I can honestly say from my experience, that this is one of the BEST hair smoothing treatments out today. Living in Miami, is proof enough that I am in one of the most humid cities around.  My hair is constantly frizzing and getting out of control event after styling with a flat iron. After this treatment, I cannot believe how smooth my hair is and it takes no time to style. I am truly in love and excited to share this with you.  You can have the treatment done by a stylist and then purchase the home maintenance kits to keep your locks beautifully soft and silky. It can also be used with Farouk Royal Treatment Gold Ceramic Digital Hairstyling Iron. Here is some information on both products:


Revolutionary new CHI Enviro American Smoothing Treatment from Farouk Systems, is a new professional in-salon treatment designed with pearl and silk complex to transform frizzy, curly hair into sleek polished tresses. This revolutionary treatment is safe, easy, simple and is cured with 410°F heat to realign bonds and infuse pearl and silk molecules into hair cuticles filling in weak spots, creating an overall smoother cuticle layer, locking out humidity and frizz.


The treatment can eliminate up to 95% of frizz while making curly hair more manageableCHI Enviro is guaranteed to leave hair healthier, stronger and smoother, while adding amazing shine. Unlike other salon services, the more hair is treated with CHI Enviro American Smoothing Treatment, the healthier it becomes. With each treatment, the absorption of silk and pearl make the hair regenerate natural proteins, repel humidity, blow dry faster, style easier and be straighter and shinier.


CHI Enviro American Smoothing Treatment is available in three formulations for all hair types: Virgin/Resistant, Colored/Chemically treated and Highlighted/Porous/Fine.


CHI Enviro Home Care Maintenance Products are designed to work synergistically with CHI Enviro American Smoothing Treatment to prolong results and include: Smoothing Shampoo, Smoothing Conditioner Smoothing Masque Smooth Shine Spray and Smoothing Serum.




Farouk Royal Treatment by CHI Gold Ceramic Digital Hairstyling Iron with its sophisticated curved edge plates and anti-slip balanced design heats up quickly and evenly, allowing for a multitude of glamorous styles. Create sexy waves and curls or sleek and smooth styles filled with body and control. Hair is left damage free with a magical shine. The gold plates are the next generation in hairstyling tools, producing negative ions and far infrared while gliding smoothly through the hair. By utilizing gold plates with ceramic technology, it seals the cuticle and repels humidity while locking in vital moisture. This easy to use versatile hairstyling tool is designed for all hair types and textures. This 4 button iron allows you to control the temperature for each individual hairstyle, ranging from 356 – 410? F (180 – 210? C). The optional auto shut off feature offers safety and the mode button allows you to change from Fahrenheit to Celsius. SRP $288



Launching in September 2011 – CHI Orbit goes Digital


Farouk Systems brand, CHI introduces an amazing new styling tool.  It works perfectly in providing the perfect curl with minimal heat damage to the hair.  It provides maximum results in little time with a quick heat up allowing for a speedier styling experience. Here is information on this fabulous product:


September 2011—Farouk Systems, official hair care sponsor of the Miss Universe Organization, has introduced a new way to create lush, smooth curls and waves. New CHI Digital Ceramic Orbit Curlers have ¾” and 1” non-stick ceramic barrels and CHI Digital Ceramic Orbit Styler has a tapered rod for smaller, tighter curls. The clamp-free barrels offer the exclusive CHI 44 ceramic technology that produces moist heat with consistent temperature.


Wrap hair sections around the ceramic barrel till hot; coils glide off without snagging or interruption. Far infrared and negative ions help reduce static while giving curls bounce, shine and moisture. A cool-touch tip gives more control without burning fingers. Digital technology provides precise temperature up to 410º F / 200º C and offers an option for auto shut off.

SRP $159.97


Packed with each new CHI Digital Ceramic Orbit is a 2.6 oz CHI Magnified Volume Finishing Spray. The travel friendly hair spray contains a complex blend of ceramic and proteins to penetrate each strand to provide strength and shine from the inside out. Designed for fine hair, CHI Magnified Volume boosts thickness and body for ultimate fullness. The fast drying, humidity resistant spray provides all day style memory and touchable hold.


Please see attached press release on CHI Orbit styling tips and tricks from Anna Cantu, Farouk Systems backstage stylist for the current and past Miss Teen, Miss USA and Miss Universe Pageants


Farouk Systems, makers of CHI and BioSilk and celebrating 25 years of ammonia free color and lightening systems, is the official hair care sponsor of the Miss Universe Organization.



About Farouk Systems, Inc.

Farouk Systems, Inc. is a Houston-based company that manufactures the world-renowned brands CHI and BioSilk with a mission statement of: Education, Environment and Ethics.  With more than 2,500 employees, the company sells its products in over 100 countries.  The company was founded in 1986 when Farouk Shami invented the first ammonia-free lightening system. Following benchmarks include incorporating silk into hair care, originating CHI thermal tool technology and continuous innovation through research to create better, safer products. For more information, go to www.farouk.com

KeKe Simót

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

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