The future of makeup: cruelty-free brands
In an age of eco-friendly initiatives, cruelty-free makeup has never been so prominent! More and more brands are embracing cruelty-free and vegan products to provide a clear conscience cosmetics market. What does this all mean, though, for us, the consumers? Read on to find out what cruelty-free means, why it’s important, and how you can find out more about the brands you know and love.
What does cruelty-free makeup mean? Is it vegan?
Cruelty-free makeup is simply that which has not been tested on animals in any stage of production. In this scenario, brands do not test final products on animals, nor do they buy ingredients from companies that do. Cruelty-free isn’t interchangeable with vegan. The difference between cruelty-free and vegan comes down to the ingredients. Vegan makeup contains absolutely no ingredients derived from animals, whereas cruelty-free still can, so long as the final product wasn’t tested on animals. If you want to avoid non-vegan products, keep a lookout for the vegan label rather than cruelty-free symbols/taglines. Some animal by-products to watch out for on ingredient lists include (but are not limited to):
• Beeswax: found in eyeshadows, lipsticks, or foundations
• Collagen: found in anti-aging products
• Keratin: found in hair products
• Squalene (not squalane, the vegan alternative): found in various products
Cruelty-free products matter because, according to these figures from 2017, 100 million mice and rats were tested on in the US alone in research (including cosmetics testing). Not all these experiments were for cosmetics; a great deal was for medicine and science. However, choosing cruelty-free and vegan cosmetics makes a good impact on these figures, and gives you the chance to look and feel your best with a clear conscience. You could also join the 36% of women who confirmed in a recent study that they only bought from brands that didn’t test on animals.
Which brands are cruelty-free?
If you’re at a loss right now wondering if your everyday makeup products are cruelty-free, don’t worry! Luckily, it’s easier than ever to buy cruelty-free and vegan makeup products. There are viable brands everywhere, ranging from affordable drugstore products to designer and celebrity lines. Some of these brands include:
• Nyx Professional Makeup
• Adore Beauty
• Fenty Beauty
• Jeffree Star Cosmetics
• Millie Bobby Brown’s new Florence by Mills line
Some common favorites are widely believed to be cruelty-free based on word of mouth and unregulated labelling when this isn’t entirely accurate. Research old and new brands to be completely sure you’re purchasing the best, friendliest cosmetics you can. Don’t be too shy to ditch your old favorites if you find out they’re not cruelty-free or vegan because new, eco-friendly products are right around the corner at no extra cost.
The point is…
To cut a long story short, making small, easy changes to the type of makeup you use can ensure you get the best of the makeup market without sacrificing quality of life (for the animals) or cost (for you). Cruelty-free and vegan makeup is beneficial for everyone involved. Consider making the change today.
Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.