Dove® is a skin care company that is dedicated to the pursuit of widening the definition of beauty for all women. Unlike most beauty companies, Dove® has been featuring real women in their ads for over 50 years.
In 2004, they did a global study: The Real Truth About Beauty: A Global Report. The findings of the study proved that only 2% of women around the world consider themselves as beautiful.
In an attempt to expand women’s stereotypical definition of beauty, and challenge our old beliefs that beauty isn’t limited to a size 6, Dove® decided to launch a global effort ad campaign and chose to use 6 real women models of varying ages, shapes and sizes from a size 6 – size 14.
As more women were able to identify with the models in the commericals, this started a global conversation amongst women talking about and seeing themselves as beautiful.
Dove: Beauty is Having a Healthy-Self Esteem
In 2010, Dove® recognized the need to further expand women’s definition of beauty to include the understanding that a healthy self-esteem is at the core of how we think of ourselves. This determines whether we feel beautiful or not.
Low self-esteem among young girls and women is a serious problem. It prevents us from reaching our full potential. In an effort to demonstrate that beauty is a source of confidence, not anxiety, Dove® launched a second global effort with the Dove® Movement for Self-Esteem. This enabled all women to get involved by signing up and registering with Dove® to become mentors to girls celebrating real beauty through confidence.
By combining experts and key partners like Girl Scouts of the U.S.A., Girls Inc., and Boys & Girls Clubs of America, Dove® has created several self-esteem building, educational programs intended to encourage, inspire and motivate girls around the world.
Through these programs, Dove® has inspired over 7 million girls. Their advertising has reached 89 million viewers urging women and girls to think differently about themselves. They have set a global goal of reaching 15 million girls by 2015. To register and become a mentor visit their website.
And now they’ve stepped it up a notch and created their first live ad campaign to give women a chance to really show the diversity of all our beauty. Rob Candelino, the Vice President of Brand Building at Unilever Skincare says, “We wanted to give every woman in America the opportunity to show off her beautiful skin,” The campaign is meant to promote Dove’s bar soaps and body washes.”
There are two ways that you can participate.
Join Dove’s Real Beauty Photo Studio – April 19-21
You can come down to the southeast corner of 44th and Broadway in Manhattan’s Times Square. There one of Dove’s professional photographers will take a picture of you and you’ll get tons of cool stuff, coupons and samples too. The studio will be open from 12 noon – 7:00 p.m. I’ll be there.
Participate and Upload Your Photo Online from April 1 – August 1
Women can upload their photos via the internet or by logging onto either Dove.com/ShowUsYourSkin or Dove.com/Facebook. Women are encouraged to wear a towel, tank top, pair of shorts, or a dress in their photo – anything that tastefully shows off their skin. I’ve already uploaded my photo. Photos must meet the requirements outlined in the program rules, and women must be 18 or older to participate. You can expect to receive a response indicating your photo has been received and accepted within 1-3 days. If your photo was not accepted, you’re encouraged to re-submit it. Let’s all show the world that we love the skin we’re in. Imagine what a powerful statement that will be for the next generation to see!