Data Reveals The Most Duplicated Fashion Brands In The World

Balenciaga Shutterstock Creative Lab

Counterfeit culture has been sweeping the nation over the last few years – the new Brandefy app saved many of us in lockdowns by finding beauty dupes at a fraction of the price.

As shoppers are becoming experts at finding their own luxury dupes, which brands are we most interested in saving a pretty penny on?

To find out, OnBuy utilized Ahrefs to find the average monthly search volumes of some of our favorite luxury and higher priced brands:

BrandAverage monthly search volumes
Yeezy61,990
Gucci41,490
Louis Vuitton25,920
Supreme15,340
Chanel13,000
Nike8,830
Balenciaga8,420
Hermès7,680
Off-White6,400
Versace5,990
Burberry5,870
Prada4,100
Saint Laurent3,010
Lacoste2,990
Armani2,950
Fendi2,910
Calvin Klein1,700
Dior1,320
Vivienne Westwood1,170
Tom Ford1,000

With a whopping 61,990 global searches monthlyYeezy tops the list of high priced brands that we search for when it comes to fakes.

Yeezy Shutterstock Albo
Yeezy Shutterstock Albo

Following behind in second place is Gucci, with 41,490 monthly searches. When searching for knockoffs of this brand it seems most people were interested in shoes, hoodies and bags, and as one TikTok user suggests they are worryingly easy to replicate or find a cheaper version of!

Taking third place is Louis Vuitton with 25,920 monthly searches. When it comes to their bags it seems like people aren’t ready to pay the full price just yet.

Supreme claims fourth with 15,340 searches per month and Chanel a close fifth (13,000), with many of us wanting to flash our goods without splashing the cash! Chanel is another brand with easy to find fakes online, as shown by TikTok user vivie_lane.

See the table above for all designer and higher-end brands considered.

What are our views on fake designer goods?

With YouTube hauls, TikTok videos and Instagram posts about our favorite fake designer collections becoming a popular thing, OnBuy were also interested in our views and so surveyed 4,300 online consumers.

They found that 22% of those surveyed already own fake goods and just over 1 in 2 of us (54%would consider buying a fake. It seems times are changing as more of us are warming up to the idea of keeping up that A-list lifestyle without having to pay a fortune to do so.

• Gucci –
@sl3epyhe4d

#greenscreen let me know if you guys want the link 👌 it’s Gucci oop- #fyp #foryou #dhgate #gucci #dupe #fake #TimeWarpScan #bougieonabudget

♬ EVERYTHANG EXCLOOSIVV – ✨ W H A T T A A J O K E ✨
• Chanel –
@vivie_lane

Don’t be caught with a FAKE! 🤭 There are better alternative out there to fit your budget! #chaneldupe #karllagerfeld #fyp #notfake #replicas #chanel

♬ how would they know bad girls club – Chris Gleason

OnBuy asked those surveyed if they have ever bought a designer knockoff for someone as a gift, and it turns out 18% of us have67% of those that said yes didn’t tell the person they gifted it was fake whereas 23% did.

*Methodology: To find the top 20 brands people search for dupes of, the number of global searches for the name of the brand alongside a variation of the words ‘fake’, ‘knockoff’, and ‘dupe’ was taken using Ahrefs.com.

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