TLC is on a roll! First the network introduced us to Big Sexy now TLC is set to release another plus size series. New series follows husband and wife team as they set out to conquer the plus-size fashion world. It’s plus-size fashion without the minuses of mainstream retail traditions in TLC’s newest series. Executive produced by WHAT NOT TO WEAR’s fashion authority, Stacy London, with BBC Worldwide Productions, this eight-part series set to premiere in May 2012 will follow husband and wife business owners Lisa and Jim Dolan, as they revise and revolutionize the norms of plus-size shopping experiences in their clothing store, Lee Lee’s Valise. Each episode will focus on three different customers as their intimate shopping experience at the store, combined with Lisa’s distinctive clothing line, helps transform their lives.
The average size of an American woman is 14, but no average-sized American woman experiences a normal shopping experience at a typical fashion retailer as only 18% of clothes are a size 14 or over. At Lee Lee’s Valise, women of all shapes and sizes feel confident, fashionable and sexy through Lisa’s custom-made designs, tailored business approach and bold NY personality. Through drama, laughs and a few tears, Lisa and her team will transform their customers’ wardrobe from shab to fab — all through the simple and personalized accommodations to fit and flaunt each unique body type.
Running a successful business with a unique focus may seem like a walk in Central Park, but for this outspoken duo, drama is inevitable. While Lisa and Jim have a strong opinion about each and every item in Lee Lee’s Valise, they always put the customer first. Often times the customer’s feedback and personal shopping experience plays a vital role in how Lisa designs her line and stocks her shop.
The series is produced by BBC Worldwide Productions for TLC. Executive Producers are Scott Shatsky with Stacy London and Julie Merson executive producing for Super Long Play. Elli Hakami and Jane Tranter are executive producers for BBC Worldwide Productions.