TLC’s newest plus-size fashion series, BIG BROOKLYN STYLE set to premiere on Tuesday, May 29 at 10 PM ET/PT. Produced by WHAT NOT TO WEAR’s Stacy London, BIG BROOKLYN STYLE is a new series that follows husband and wife business owners Lisa and Jim Dolan, as they revise and revolutionize the norms of plus-size shopping experiences in their Brooklyn clothing store, Lee Lee’s Valise. Each episode will focus on three different customers as their intimate shopping experience at the store, combined with Lisa’s distinctive clothing line, helps transform their lives.
The average size of an American woman is 14, but no average-sized American woman experiences a normal shopping experience at a typical fashion retailer as only 18% of clothes are a size 14 or over. At Lee Lee’s Valise, women of all shapes and sizes feel confident, fashionable and sexy through Lisa’s custom-made designs. Through drama, laughs and a lot of tears, Lisa and her team will transform their customers’ wardrobe from shab to fab — all through the simple and personalized accommodations to fit and flaunt each unique body type. While Lisa and Jim have a strong opinion about each and every item in Lee Lee’s Valise, they always put the customer first. Often times the customer’s feedback and personal shopping experience plays a vital role in how Lisa designs her line and stocks her shop.