Woman Within , a premier plus-size fashion (apparel) brand in the portfolio of Redcats’ OneStopPlus Division, announced the launch of its new comfort strap dress collection, featuring an amazing exclusive, innovative design. These summer dresses are made with elasticized shoulder straps that are designed to conceal the bra strap and stay in place for long-wearing comfort—making them the perfect fashion staple for the long, hot summer and eliminating the age-old fashion issue of visible bra straps.

Offering four great sleeveless styles to complement any woman’s body type, the Woman Within® comfort strap dress collection features cotton/spandex summer fabrics and soft elastic straps.  These front and back elastic straps are 1 ½ to 2 inches wide and won’t dig into the skin or create pressure on the shoulder area, all while staying in place—perfect for graduation parties, family reunions and any summer occasion where you need to look chic, yet feel completely relaxed and comfortable.  Even more, Woman Within® has more than 100 dresses to choose from in the widest selection of colors, styles and sizes available anywhere.

“Our customers have shared with us that they enjoy wearing summer dresses, especially sleeveless dresses, but they still want to wear a support bra so that the look and fit of the dress is flattering,”

said Neil Mulhall, Sr. Vice President/General Brand Manager for Woman Within®.  “Based on overwhelmingly positive feedback from our customers, the Woman Within® comfort strap dress collection provides the perfect solution.”

Customers looking for extra savings can get 30% off their highest priced item when ordering a dress from the Woman Within® comfort strap dress collection by using coupon code WW57193 (expires 6/30/11).