This past spring, at the kick off of the CURVY tour, Frederick‘s plus size lingerie line hit the runway for the first time in front of a sold out crowd. FOH closed the show out with a  standing ovation.  At the time when Frederick’s agreed to be apart of event the brand’s marketing lacked any plus size imaginary. Actually outside of the promotion done with CURVY their plus size department had very little promotion.  Now fast forward four months later the “Original Sexy Symbol” have officially launched a full scale plus size campaign. Can I get a standing O again!? I’m so thrilled to see  Frederick’s take it one step further.  CURVY still receives compliments about the FOH boyshorts from our gifts bags. FOH gives your curves a very sexy plus department with sizes up to 3X and 42F. Frederick’s of Hollywood TRULY does offer STYLE for EVERY BODY and is #AllAboutCurves.

See more of the recently revamped FOH plus department: http://www.fredericks.com/plus-size-womens-clothing/pl16,default,sc.html 

If you missed the debut of FOH on our runway don’t worry, CURVY has a fall series of shows announcing soon. A lot more sexy curves to come!


KeKe Simót

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

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