There is a lot of buzz over Pepsi’s newest ad and it has little to do with the cola itself. Using Modern Family’s Sofia Vergara, well known for her curvy figure, the ad shows her appearing emaciated and almost unrecogniziable next to the brand’s new “skinny” diet soda can.
The star has spoken out about the ad claiming that “is not true at all” that her image was altered.
But Pepsi bosses defended their can, which will be available to buy nationwide next month.
PepsiCo’s Jill Beraud said in a press release: ‘Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition.”