BrylaneHome® Launches its Summer Book with an Exciting Collection of Unique Items.
BrylaneHome®, a leading home and lifestyles brand in the portfolio of Redcats’ OneStopPlus division, announced today the launch of an exciting collection of unique items designed especially for outdoor entertaining, relaxing in the backyard, picnics at the beach and all kinds of ‘fun in the sun’ with friends and family.
Even more, BrylaneHome® is offering customers 10% off their highest priced item from now until 7-15-11 with coupon code BHKVORDER to promote the launch of its Summer Book.
With many BrylaneHome® exclusives, The Summer Book features gazebos, outdoor furniture, umbrellas, rugs, gardening products, decorative replacement cushions, portable picnic sets and much more! Also included are innovative products from the Plus Size Living Collection designed to add comfort and convenience to the overall lifestyle of the plus-size customer. As part of the BrylaneHome® Summer Book, the outdoor furniture collections include Plus Size Living tables and extra-wide chairs with a weight capacity of 500+ lbs.
BrylaneHome’s summer catalog is part of the exciting direction under a new leader, David Milgrom. With more than 20 years of retailing experience, David officially joined the BrylaneHome® team in March 2011. Most recently, David served as Principal of his own management consulting firm, Milgrom and Associates, advising e-commerce, catalog and brick and mortar retailers on strategic merchandising, marketing, supply chain and operations. Prior to this, he was Principal and Chief Executive Officer of Direct Marketing Services, Inc., a private direct-to-consumer retailer of consumer goods.
“In today’s fast-paced, stressful environment, families are spending more on non-essentials, especially home and lifestyle products that are designed to add comfort and beauty, as well as create an ideal place for entertaining,” said David Milgrom, Vice President, General Brand Manager for BrylaneHome®. “With less discretionary income available, BrylaneHome® has responded to this ‘nesting’ trend by offering the latest styles, colors, and designs – all year round at great values for the entire home and holiday occasions.”