The family owned Italian lingerie company Cosabella has recently launched plus size items in their “Never Say Never” collection. A brand that recently celebrated it’s 28th anniversary, was founded by Ugo and Valeria Campello and has grown into a second-generation company with their children Silvia and Guido leading the company. It is known for being one of the most coveted brands by celebrities and consumers alike. This is a brand that has been featured in several mediums including the television shows Sex & The City and Cougar Town. Celebrity A-listers, Sarah Jessica Parker, Halle Berry and Sofia Vergara are but a few of the clients who are huge fans. The desire to create a plus size line was something that had been in the works and now it is here. Here is what you can look forward to: As per the company, “Cosabella launches the Never Say Never “Lovely” thong and “Cheekie” hotpant, adding extended sizing to Cosabella’s most colorful lace collection. The collection, which already features the popular “Cutie” LR Thong one size, for sizes 0-12. The “Lovely” and the “Cheekie” now offer dress sizes 12-22. Extended sizing is also offered in the matching “Sweetie” soft bra, which is also designed to go over your basic bra. The “Sweetie” now covers bras up to a G-Cup.” The Never Say Never lace collection was launched in 2008. It is available in over 50 colors and 20 styles and has been one of Cosabella’s hottest and best selling lace collections. It was designed for everyday use and the bottoms match perfectly with the bras from the collection. This allowed for the line to become the first matching lace set of foundation bras and bottoms available in so many colors and sizes. As far as the sizing, The “Lovely” is two sizes, from 12-16 and 18-22. “The Cheekie is three sizes from 12-14, 16-18 and 20-22. The first colors offered will be black, bridal white and a nude blush for as an every day basic. The rich lace will come in new color hues every season, including vibrant lipstick pink, barbados green, sunshine yellow for Resort ‘11. For Spring ‘11, fresh pink petunia, deep yellow sunflower, and blue jeans blue. The fun really begins in Summer ’11 with neon yellow, neon orange, shocking pink, jade and vibrant cobalt. Never Say Never “Lovely” and Cheekie” will be available worldwide at major department stores, specialty boutiques, e-commerce sites, and They have flagship stores in Miami, New York and recently launched in Atlanta. It is the premiere line in high end lingerie with gorgeous collections, amazing fabrics and best selling styles. This is a brand that is growing globally and taking lingerie to the next level of luxury style.




KeKe Simót

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

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