cece4According to Cece Hendriks, “Children should be taught to dress well at an early age and find their own style.” With her company SPOILED she is determined to see that happen and with a fraction of the cost. Cece and her son Jordan are not only some of the best dressed in LA but she’s working with Celeb Moms and their knee-high fashionistas to offer their gently used designer duds through her e-commerce high-end consignment boutique to the masses. The pages of the online boutique are full of brand name clothes from Burberry, Gucci and her favorite Scotch and Soda for prices you can’t resist

This Women to Watch is more than just the brands that she wears on the regular. She has a passion for charity work and has recently partnered with Jenesse Center (one of the oldest domestic violence intervention programs in LA) donating 10% of net profits as well as clothes to support their cause. I had an opportunity to connect with her and find out what’s going on over at SPOILED and where her vision for her brand is going.

Tell us something we don’t know about CeCe the wife, mother and entrepreneur.
CeCe Hendriks is known as a Hollywood socialite by night, but most people don’t know that during the day, I’m a sweat pants and T-shirt kinda gal.
When people think of the SPOILED! brand what would be the first thing that you want to come to their mind
The first thing I would like for people to think of when the they think of SPOILED! – is high-end, quality kids clothing for affordable prices with hip style!
How do you make selections for what sales at SPOILED! ?
We make our clothing selections for SPOILED! based on DESIGNER BRAND, CONDITION, and STYLE.
How do you identify clients?
SPOILED! targets a clientele from a wide range of socio-economic backgrounds. All of our clothing is meant to be AFFORDABLE, CONVENIENT, and EXCLUSIVE. I make sure to keep the price of our kid’s clothing under $200 (with some items as low as $20) and oversee the quality control on all items as well.
As an online consignment boutique, SPOILED! utilizes heavy marketing, strong social media, and most importantly word-of-mouth referrals to reach out to potential clients and consumers.
If you had a t-shirt that described you what would it read on the front?
My T-shirt would definitely say SPOILED! Not only is it the name of my e-commerce boutique, but I am also so so SPOILED! by my hubby and son.
Can you offer some motivational advice to women about running a business
The advice I would give for anyone starting a business is to know your niche, be passionate about your work, and differentiate yourself from the rest!
Favorite part about owning your own business is ___________________.
Knowing that I am fulfilling a need, by helping others attain a certain lifestyle they may not otherwise be able to afford. Oh and I can make my own hours!
If you could get on a plane and jet set to one location where would it be?
PARIS because I love the city, the clothes, the people, and the architecture! Oh and the nightlife! I would choose Paris fashion over Milan’s!
What’s next for Spoiled?
We have some amazing things coming up for SPOILED! We just embraced a new SPOILED! APP, where parents and families can shop conveniently through their mobile phones, and we have a couple of things up our sleeve for 2013! STAY TUNED to spoiledfashionz.com.
For inquiries about the SPOILED brand please contact Cece’s PR Agency LOVE PR 310-986-6692