Grammy award winning hip hop artist Lecrae and World Champion basketball player Dwyane Wade join forces for the launch of the National Campaign “This Is Fatherhood”. The campaign will begin with the nation’s first ever “Fatherhood Challenge”, where contestants will submit a song, photo, video or an essay that answers the question, “What does fatherhood mean to me.” The call to accept submissions started May 6th on the “thisisfatherhood.com” website. Participants will compete for cash prizes and a trip to Washington DC.
The “This Is Fatherhood” campaign has joined together a diverse set of cultural influencers and fatherhood experts to support the competition. Our judging panel is comprised of elite professionals who have won Grammys, Pulitzer Prizes, and British Academy Awards. Our diverse group of collaborators are anchored by the U.S Department of Justice’s Center for Faith Based and Neighborhood Partnerships,and an array of pre-eminent nonprofit and media organizations. The Fatherhood Challenge is one of the first initiatives of its kind that takes a preemptive approach toward the fatherless crisis by creating awareness of the issue among youth and adults alike through utilizing the power of social media and emerging technology.
“This Is Fatherhood” is a cohort of cultural influencers and organizations devoted to restoring America’s commitment to healthy fatherhood
So readers, is this a beautiful thing or what?