Revlon’s new Sophist-O-Twist Makes Up-Dos Easy


Love up-dos, but hate the amount of time it takes to do it right?  The new Revlon® Sophist-O-Twist® makes putting your hair up a quick and easy process. The Sophist-O-Twist creates endless up-dos including buns, side buns, French twists and half up-do buns.  The possibilities are endless.  No pins or clips are needed and the soft velvet material is gentle to your hair.

The Sophist-O-Twist includes easy to follow instructions for the most popular up-do styles.  To see the Sophist-O-Twist in action, please check out the video here –


The Revlon Sophist-O-Twist is $7.00, exclusively at Target.


Comments (8)

  1. I’ve had those since I was a kid

  2. I had that contraption years ago, bought it from a craft vendor at Venice Beach. It was useful.

  3. I used them IN MY TEENAGE YRS!!

  4. Ha! I had one of these back when I had long hair… 20 years ago!!

  5. A woman makes and sells those at the pikes place market in Seattle.

  6. So not new. Even before I was buying them in the store or at Kiosks in the 80’s my mom had some that she used when she was younger in the 40/50’s. I still use mine on my nieces.

    Oh Well, as the old ditty says

  7. P.S. My mom said that back in her day they called them “Rats” or would said they “Ratted” their hair. We are from South Philly & Italian so it may have been a word derived from back in Italy or something that just fit in with the Vibe of the 40/50’s – she said she can’t remember exactly how the phrasing began…

    I know Revlon realizes this truly isn’t “New” – it would be nice if they gave a nod to the Retro identity instead of trying to make people think they’ve come up with the newest “Slice Bread”

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