Beyoncé Knowles brings House of Dereon to London

Evans comes to the USA and Beyonce goes to London, fitting!  Beyoncé’s clothing line House of Deréon was created in 2005 with her mother Tina Knowles. Now will be available in the UK for the first time later this year. The collection will be launching in luxury department store Selfridges in September.

The collection is named after the singer’s late grandmother Agnéz Deréon, is a collaborative effort between Tina and Beyoncé. The House of Deréon’s Autumn/Winter 11 collection is inspired by the pair’s idea of a “city jungle” with leopard, snake and African rose prints, which combine “tribal cues with edgy silhouettes”. The women’s line features ready-to-wear, sportswear and denim, as well as furs, outerwear, handbags and footwear. Prices start at around £80 for a dress.

Tina is excited about the launch of the collection and thinks the array of designs have a broad appeal. She told British newspaper The Telegraph:

“The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can’t wait to see the consumer’s response and how she makes it her own,”

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About the Author: KeKe Simot

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.