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Plus Size Designer DeDe Allure Featured At Style Week.

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Dede Allure, Couture Plus Size Fashion Designer, Hosts Intimate Runway Show at L.A.’s Style Fashion Week 2014

Women everywhere are finally embracing their curves and Dede Allure (AKA the Curvy Coco Chanel) is blazing the trail by introducing her brand-new couture collection of classic, timeless fashions at this spring’s L.A. Fashion Week.

“I was one of the very first fit models for Lane Bryant and I quickly realized that many designers just did not understand that you cannot make a straight size garment fit a curvy body simply by making it bigger.” Dede explains. ” After modeling clothes for so many years that either felt like I was wearing a box or simply did not hold up ‘the girls’, I decided to take matters into my own hands and design clothes that addressed all of the frustrations that I knew every curvy woman was dealing with!”

After studying the huge gaps in the plus size fashion industry, Dede began to fill those voids by including unique features, such as built-in undergarments, in many of her designs. Dede Allure fashions, including her signature black diamond jewelry, are manufactured to withstand the test of both time and the ever-evolving fashion industry by being manufactured with the highest standards."Zara" - Facated Neckless Black Diamonds

“I absolutely refused to compromise on my standards.” Dede states vehemently. “I literally spent an entire year searching the globe to find manufacturers that could live up to my expectations. If a woman is going to have these clothes for 20 years, they had better last for 20 years!”

Embrace your curves with Dede on Wednesday, March 12, 2014, at the Event Deck at L.A. Live, located at 800 West Olympic Blvd in Los Angeles, CA, 90015. The doors open at 4 PM and the show begins at 5 PM. Seating is limited, so R.S.V.P. to this free event by contacting Emma Medeiros at emma@dedeallure.com by Wednesday, March 5th. Members of the media can also obtain a press pass by visiting http://www.lafashionweek.com.

To learn more about the Event Deck at L.A. Live, visit http://www.lalive.com/eventsales/venues/event-deck.html.

About Dede Allure:

 

Dede Allure

Headquartered in North Reading, MA, Denise Gaeta (AKA Dede Allure) is rapidly becoming known as the “Curvy Coco Chanel” by creating timeless, classic pieces designed to caress every curve with elegance. A former plus size model, Dede saw huge gaps in the plus size industry and took matters into her own hands to fill those voids by including unique features, such as built-in undergarments, in many of her designs.

Along with her signature black diamond jewelry, Dede Allure clothes are manufactured to withstand the test of both time and the ever-evolving fashion industry by being manufactured with the highest standards. Dede’s personal quest is to show young girls and women that beauty does indeed come in all shapes and sizes, evidenced by her reign as Ms Massachusetts Plus America 2014.

As Ms Massachusetts Plus America, she is also dedicated to raising awareness for Aleppo Shriners Children’s Transportation Fund, a collaboration of 22 pediatric hospitals in the US, Canada, and Mexico that provides free care for patients suffering from debilitating conditions such as severe burns, spinal cord injuries, and cleft lips and palates.

Visit Dede Allure at http://www.dedeallure.com, and follow her on Twitter @DedeAllure, Facebook at https://www.facebook.com/dede.allure, and LinkedIn
at www.linkedin.com/pub/denise-gaeta.

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