The talk of the internet right now is Abercrombie & Fitch’s CEO Mike Jeffries telling Salon.com: ”That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.” Read more here from that interview.
In response, vlogger Mark Karber decided to give A&F a new marketing plan. Karber created a project to go distribute Abercombie & Fitch clothes to the homeless in hopes of exposing the brands image of only serving “attractive” people. The company even goes as far as burning their unsold clothes instead of donating them to homeless shelters and it has back fired on the small minded CEO. View the video to learn how to get involved.